The client was a comprehensive IT outsource provider located in India that has a strong SEO strategy. They had extensive requirement for content every day; both for the blog and web pages of their business website. Because of the large number of blog pages needed every day, effectively executing SEO strategy was becoming tougher. The client had in-house content writers but it was not enough for them to meet their requirements. They even tried to outsource the same with less-than-desired results as other content writing companies were unable to provide the services at low-cost with high quality guidelines.